Suzanne Duckett
As a passionate Story Teller, Emotional Branding consultant and Wellbeing Coach, I know how to find, and unravel and share great stories, how something started, why and what makes it work and who would love it.
Onolla is a my story store! I share stories via blogs, partnerships, curated box sets, little digital and physical pop up's, podcasts and much more.
I have been Beauty Director for some of the top glossy magazines and was Tatler's Spa Guide Editor for many years. I am a regular contributor to The Times and The Telegraph - see my loooong timeline below! I have cultivated a deep knowledge (and contact book) on what beauty, wellbeing and holistic living really means and how it encapsulates all the senses, our emotional, energetic and physical bodies and crucially, Nature is at the heart.
I believe that there's more to beauty and wellbeing than just applying products. It's about learning new mindsets, habits and rituals too.
While consulting for some of the worlds biggest beauty and wellbeing brands helping steer a more sustainable, authentic and considered way of working I am passionate about us all using more sustainable, natural products that are kind to both people and the environment.
I also connect brands and investors helping scale, elevate and grow great sustainable businesses, because wealth is an important contributing factor for good health and beauty.
Never underestimate the power of Beauty - a fundamental part of our wellbeing - a source of inspiration to be sparked each and every day.
Love always,
Over the years.
Suzanne is the UK’s top wellness and beauty journalist whose thought leadership, insight and influence makes her one of the most respected authorities on wellness and natural, holistic self-care in the World.
For almost three decades, she has been writing for prestige publications, appearing on TV and radio, speaking and moderating at events and summits and consulting to boutique and multinational brands, hotels and spas; helping them, alongside individuals, to be the best, most successful, natural version of themselves.
Take a trip through some of her highlights...
Suzanne Joins ‘Zest’
1995
After three years as Beauty Assistant on magazines including Harpers & Queen, Cosmopolitan, and SHE, Suzanne moves to Zest Magazine as Beauty Editor, a specialist health and beauty magazine with a focus on healthy minds and bodies.
A Day in the Life of an Ethnobotanist
1996
Suzanne was meeting the experts who were blazing a chemical-free, planet-friendly trail long before it was cool. Canoeing up the green river in Utah with an Ethnobotanist on a quest to find a cure for cancer was not unusual.
Miss World
1998
Suzanne flies to the Caribbean to cover the 'healthier' Miss World for Zest Magazine.
‘New Woman’ Naked without Mascara
1998
Suzanne joins New Woman as Beauty Editor and bares it all (convincing her counterparts to do the same), making it clear that she has obviously been practising what she preaches. This story makes national headlines.
Suzanne Joins ‘Cosmopolitan’
2000
As Britney Spears was riding high on the success of her debut single, Suzanne was poached to be the Beauty Director of Cosmopolitan, becoming the youngest writer to have held this post.
Iconic Cover Shoots
2000
Suzanne’s high flying life has her working between London and New York directing cover shoots like this.
Suzanne Joins the ‘Mirror’
2002
Suzanne began to play good cop, bad cop on ingredients as the beauty and wellbeing Columnist at the Mirror, continuing her mission to bring the link between what we put on our bodies and how that affects how we feel, to the masses.
Kidd Column
2002
Suzanne is asked to write and star in her and then ‘It girl’ Jemma Kidd’s column, continuing to make beauty and wellbeing practical and accessible to all.
Bringing New Meaning to the term Rough Guide
2003
Suzanne created the first Spa Directory with reviews of over 175 spas worldwide, bringing self-care travel to the mainstream.
‘Sunday Times Travel’
2004
As Publishers realise what Suzanne knew years before, that people want more from their holidays than sight-seeing (now being touted as ‘Wellness Travel’). The Sunday Times appoints Suzanne to the role of, Spa Editor, in a completely new focus for them because they realise she knows her scrubs from her hot stone massage.
Self-Care at Home (before it was a thing)
2005
Suzanne was talking about self-care at home in national magazines long before it was fashionable and is still leading the way today.
‘LK Today’ on GMTV
2005
Suzanne is now a regular guest on the couch with Lorraine on LK Today on GMTV. A firm favourite with Lorraine and her millions of viewers, Suzanne goes on to become the longest-running health & beauty expert on Lorraine and GMTV.
‘Good Housekeeping’
2005
Suzanne gets the call from Good Housekeeping to be their Beauty Director, enabling her to amplify her beauty and wellness message across the British heartland.
Jasmine Visual Award
2005
Suzanne wins the prestigious Jasmine Visual Award - the first time Good Housekeeping had been nominated in this category.
LBC Radio
2006
Suzanne and then boyfriend (now husband), Andy Friedlander, get their own radio show on LBC. A dinner party style gossip show exploring everything from art and religion to health and beauty.
Brand Consulting
2007
Suzanne begins consulting for brands and advertising agencies such as L'Oreal, Unilever, Boots the Chemist, Elemis, as well travel industry including as high-end spas in Austria, drawing on her years in the industry to spread the wellness holiday message.
Woodnymph of the Trees
2010
Suzanne poses as a Wood Nymph for an article on nature and scent, personifying fertility and the natural world. Her re-wilding journey had well and truly begun.
‘Tatler Spa Guide’
2014
Suzanne is hired by Tatler as Spa Guide Editor, sending celebrities and comedians like Miranda Hart and Claudia Winkleman to spa locations around the world to tell us what they think of their experience. She edits the next six guides.
Wellness in the Maldives
2014
Suzanne commences work on the spa and wellness concept for Luxury Resort and Spa, Amilla Fushi in the Maldives and their sister property, Finolhu.
Suzanne's launches her own natural health and beauty platform
2014
Suzanne pulls up a chair at the digital content table and embarks on her first digital platform, to provide a repository of completely impartial natural, wholesome recommendations for products, practitioners and places.
The Hostess with the Mostest
2015
Suzanne takes the stage as compare of the BBC Good Food Eat Well show, interviewing healthy chefs and authors like Davina McCall.
All the right signals
2016
Remember when you were out and no-one except the people you were with could talk to you? In a quest for simpler times, Suzanne got the exclusive to try a world first Digital Detox for her covetable annual Tatler Spa Guide.
Finding inner peace in India
2016
Writing for the Daily Mail, Suzanne embarks on the mother of all digital detoxes, accompanied by no other than her Mother-in-Law.
Suzanne Goes Wild!
2016
As an antidote to fast-paced tech-fuelled life, Suzanne begins her rewilding in Nature mission in earnest in the rugged outdoors of bonnie Scotland. You can take the girl out of Scotland but you can’t take Scotland out of the girl!
Selfridges Body Talk
2016
Asked by Selfridges to curate Body Talk for the launch of their new Body Studio, Suzanne spoke with a range of luminaries including Deepak Chopra, on the topics of mind, body spirit.
The Penny begins to Drop
2016
In the wake of the realisation by big beauty brands that people are starting to hunger for more than one dimensional beauty, Psychologies magazine commissions Suzanne to talk about mindful beauty.
‘Tatler Spa Guide’ Hits the Stands
2016
Featuring, are a DNA and genetics piece Suzanne commissioned a science writer to carry out and a piece asking if detoxing was the answer to good health or pure hocus-pocus.
Dedication to the Cause
2017
In what could only be described as complete dedication in the name of research, Suzanne has a Phlebectomy, providing a roadmap to line-free legs, which we’re pleased to say, wasn’t in vein.
What’s Your Secret?
2017
Red magazine asks Suzanne to write about her secrets to health and happiness
Talking Trends, Before They’re Trending
2017
Suzanne’s 2017 Tatler Spa Guide hits the newsstands with a feature she commissioned on gut health. Three years later, gut health and the biome is one of the most talked about topics in health. Her other main feature is a more approachable take on meditation - again tackling issues before they trend in the mainstream.
Golden Lattes and Barefoot Walks
2018
Body + Soul, the Sunday Times supplement featured Suzanne describing her daily routine and compares her to Gwyneth Paltrow – they’re both blonde but the similarities end there.
Shaping the Business of Wellness
2018
Suzanne is invited by the organisers of the Global Wellness Summit to appear on the Media Speaks panel, discussing the state of wellness in the press, new trends and ‘wellness bashing’.
Fancy a Bath?
2018
2018 saw the release of Suzanne’s book, Bathe. Released in hardback and covering everything from Turkish Hammams, to Swedish Saunas to the simple act of a nightly bath at home, Bathe has recipes for delicious scrubs and soaks and fast became a favourite of other health and wellness gurus and even the odd supermodel.
Ward Thomas and Suzanne’s Bathe Podcast Get a Gong
2018
Podcasts under the banner of Bathe book kick off with a discussion with Ward Thomas and Liz Earle, who goes for a dip with Suzanne.
Suzanne Freezes her Baltics Off in the Name of Immunity
2018
Not one to shy away from an intense wellness challenge promising a natural high, Suzanne takes a dip in the freezing cold Øresund, a wild waterway off the Baltic sea.
‘Tatler Spa Guide’ 2018
2018
Suzanne’s annual spa guide for The Telegraph hits the newsstands.
Liz Earle Podcast
2018
Liz Earle asks Suzanne to join her on her own wellness podcast to talk about bathing and all things Wellness.
Lockdown Survival Kit
2020
Suzanne writes Retreat at Home and subsequent E-books to help people get through an unprecedented time, providing survival tips, recipes and general good advice for being banged-up in lockdown followed by a 45-page, 30-day reset plan.
Suzanne's first Therapy in a Box launches
2021
Beautiful products, something to read and a spot of tree hugging helps recipients of Suzanne's first box, feel loved and supported from a far during lock down. Her boxes of curated products, practices and practitioner advice utilised her 3 decades of supporting people via natural beauty and wellbeing.
Soothing Solutions to Help Reconnect
2021
As lockdown lifts, Suzanne creates Good To Go - box of support for the new norm containing things like non-drying but potent hand sanitiser to immune supporting supplements.
Magic Mushrooms Hits the Headlines
2021
Seeing a huge trend in the magic of mushrooms, Suzanne embarks on a psilocybin journey resulting in a lead health story for The Times and interview on their Podcast
Onolla name, platform online store is born
2021
An acronym for Online Now, Offline Later, and striking this balance is a thread running through all Onolla does.
Onolla Concept in Santorini
2021
Onolla concept goes to a luxury spa in Santorini weaving another luxury hotel experience with wellness and nature.
Onolla Pop Up Shop Opens
2021
Suzanne steps behind the counter opening Onolla IRL and the first pop up shop in leafy, affluent Barnes, London
Onolla Thinks Out of The Box
2021
A wait list to be on the wait list starts! Brimming with brands it eschewed the advent calendar, instead being the first calendar beauty and wellbeing box to support you through deepest darkest January.
Brand Stampede!
2022
More natural and organic brands start knocking the door down to be in Onolla’s edit amounting to 22 brands in the first 6 months.
Customers Line-up
2022
Suzanne’s trusted and knowledgeable reputation and the beautiful curation attracts not just locals but women coming from out of the area for advice and effective natural products.
The Stardust effect
2022
Celebrity brand founders like Cat Deeley approach Onolla to be stocked and collaborate on VIP customer events.
Onolla’s covetable Christmas Gift Box launches
2022
Due to popular demand, Suzanne curates another bumper beauty and wellbeing box for the Christmas gift that keeps on giving.
Collaboration Curations
2023
More brands want to collaborate with Onolla, seeking Suzanne’s expert edit to tie their brands into more seasonal and practical beauty and wellbeing.
Where there’s Mud there’s money
2023
Onolla launches their first product – Mud!
photographer: chris mcandrew
HRT in the headlines
2023
Suzanne writes about her approach to the menopause without HRT.
Onolla X Soil Association Beauty Campaign
2023
Suzanne hand picks a set of Soil Association Certified Organic products for a Autumn/Winter campaign for both press activation and consumers to buy the limited edition.
Christmas Pop Up Opens
2023
Suzanne embarks on a six-week Christmas Pop Up also in Barnes, London much to the glee of the locals!
Suzanne is asked to comment in The Times on new research
2024
Suzanne is asked to comment on new report that meditation and mindfulness should be prescribed on the NHS to help treat menopause symptoms.
Suzanne’s 1-1s Go Live
2024
Suzanne launches a virtual over the beauty counter experience. Like being in a store IRL, but on Zoom!
The Christmas Winter Beauty Box Lands!
2024
Another beautiful box is curated – literally a Retreat in a Box.