Hug Campaign

Given it was National Hugging Day this week, we have launched the #HugCampaign so you can send those you miss hugging, a virtual one.

Simply post a picture of yourself hugging a tree on instagram and tag five people you would love to send your virtual hug. Don’t forget to add in #HugCampaign and tag @onollaofficial We want to feel the love too! 

The humble but powerful hug is having a hard time right now, limited only to those in your bubble,  ironic, when hugs are exactly what we all need right now. Studies show that hugging your partner or a loved one for 20 seconds or more releases the bonding hormone oxytocin, also known as the “love drug”. This can lower your blood pressure, slow your heart rate and improve your mood—just what the love doctor orders to cure anxiety, sadness and loneliness. It also lowers your cortisol (the stress hormone) improving sleep.

If you have humans in your life to hug, hug them tighter and longer than usual today (and every day), but what if you don’t? Well, here’s the wonderful thing—there’s evidence to suggest that hugging a tree can increase oxytocin in the same way as embracing a loved one can, releasing the hormones serotonin and dopamine, responsible for making you feel happy. This is nature’s antidote to sadness, loneliness and feelings of disconnection.

Humans will always find ways to connect.